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Innovation / January 19, 2017

LAUNCH
BIG IDEAS IN SETS.

As we progress through building products, big or small, we have to manage its priorities. It’s easy to lose track of them costing us time and money. Importantly, we need to take the guesswork out of deciding which feature requests matter most to our customers.

HAVE A CLEAR SENSE OF DIRECTION

Your team and product advocates with the right blend of research, synthesis, imagination, and facilitation to help your organization establish and rally around a direction. Whether you’re designing a product from scratch or trying to figure out your next move, you know it’s critical to have a clear sense of purpose.

DEFINE VALUE AND ITS COST

Before you begin prioritizing, it’s helpful if you understand the customer value for each initiative. The customer value should be rooted in evidence that you’ve gathered from customers rather than your opinions. Rank features based on business value. When you begin, have a rough estimate of cost. Even T-shirt sizing of “small” “medium” and “large” will be helpful during the process.

INTRODUCE CUSTOMER VOTING

Keeps your end-users involved in the process, driving the very best ideas to the top. Prioritize which requests to deliver in future releases and increase customer satisfaction. Giving voice to your customer’s voice can actively determine the future direction of your products. Close the feedback loop.

GOAL-DIRECTED DESIGNS

Designing a product with goals to evaluate, engage and evolve brings opportunity for your audience to fall in love. Goal-directed design granting early experience, clarifying behavior, and enabling agility with product construction. Achieve this by creating prototypes, videos, storyboards and presentations we allow you to vividly depict the direction you’re heading to your team, customers, investors, and other important audiences.

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